I am notoriously bad at sending cards. So, about 12 years ago, I thought I would create a holiday card so awesome that it would make up for how bad I was throughout the year.
Over time, everybody loved them so much they want them for their cards. THEN businesses wanted in on it. And so it grew.
Each image is a composite of sometimes up to 12 separate images, not including any special effects that are included. You should plan ahead and allow up to 8 weeks for artwork to be ready for print.
They are immensely popular at Christmas time but they are not exclusive to that time of year. Christmas shoots start in September. Businesses are usually not that organized, so there are potentially extra costs for expediting the artwork for marketing campaigns.